Daimler-Benz Marketing Plan Research Paper Example | Topics and Well Written Essays - 7250 words

Daimler-Benz Marketing Plan - Research Paper ExampleIndian travel grocery store and industry are presented, which will be assistful in building up a scenario, where Daimler can actually present facts and figures to the management in assisting them to launch a new object lesson of car in India. For this reason, a elaborated grocery store research has been conducted which entails market summary, demographics of the target market, market requirements, trends and market growth. Additionally a SWOT analysis is also presented in order to enable the management to get word the strengths, weaknesses, opportunities and threats that Daimler will be facing in India. The market analysis section also includes competition in the automobile industry, overlapions offered by the competitors, critical winner factors and issues that will be arising on the Indian automobile markets horizon for Daimler. The market analysis conducted in section 2 of the report will help in developing a marketing p lan which entails the marketing and financial objectives, identifying the target market, positioning of the product and the strategies to promote the product efficiently. Marketing strategy section will be followed by a dilate financial analysis to estimate the investments and returns. In the end, controls and revenue management report will be provided to tame the risks involved for Daimler-Benz while entering into the Indian market with its new product. 2. Situation Analysis Daimler-Benz is present in Indian automobile market for over 50 years. The company is engaged in offering its esteemed vehicles to the rich Indian market where it is well preferred over other prestigious car manufacturing brands. outright the company has inflexible to offer its cross cars to the potential Indian market. Daimler, just like other markets, believes that the quality, durability,... The report includes competition in the automobile industry, products offered by the competitors, critical succe ss factors and issues that will be arising on the Indian automobile markets horizon for Daimler. The market analysis conducted in the report will help in developing a marketing plan which entails the marketing and financial objectives, identifying the target market, positioning of the product and the strategies to promote the product efficiently. Marketing strategy section will be followed by a detailed financial analysis to estimate the investments and returns. In the end, controls and revenue management report will be provided to stamp down the risks involved for Daimler-Benz while entering into the Indian market with its new product. Daimler-Benz is present in Indian automobile market for over 50 years. The company is engaged in offering its prestigious vehicles to the rich Indian market where it is well preferred over other prestigious car manufacturing brands. Now the company has decided to offer its Hybrid cars to the potential Indian market. Daimler, just like other markets, believes that the quality, durability, energy efficiency and eco-friendly features of the Hybrid cars will be the key to success in India. For this reason, besides paying special attention towards the supra mentioned four features, Daimler also believes that handling over the market research and strategy formulation to a local anesthetic firm who knows Indian culture and has sufficient knowledge of how to make the launch of Hybrid cars, a success story.